Evaluation-Question 3

Question 3 What have you learned from your audience feedback?

Before we decided on what genre our piece was going to be we carried out some research (via questionnaires) into what type of films people prefer and what aspects of film they are attracted to. We found that females and males enjoy different films. Males, on a whole, preferred comedy and action films but the results for 15-20 year olds showed that they favoured comedy and teen drama. Females preferred romance films as well as comedies. This suggested that for our film to be successful and to gain a large target audience we should make our film a comedy. However, to ensure that we made our film original and to appeal to an even larger potential target audience we have decided to combine the popular genres to make a teen comedy.

In order to best connect with our target audience, we looks at the mediums in which they communicate most frequently, and found that social networking sites were the best way to get people to give us feedback. To this end, we set up a Facebook page and posted discussion topics on the wall of it, and then asked our friends who fit into our target demographic to answer our questions and give feedback on our ideas.

After establishing the who are target audience was going to be and what type of genre our film was, we decided to create a facebook page to ask people who they thought of our new ideas.
And, we have used it as a feedback tool throughout the project. The first question we asked our audience was out of our two final synopsis’ which one would they rather see? After collecting the results we saw that 75% of the people who replied would rather watch Ideas 2, s

o we used that idea as our plot for our trailer. We also asked them during the construction stages and we received comments back about our poster, rough cut of our film and our website. We then altered our products depending on the response.

After showing the facebook group our rough cut we got the following responses:

- Including more of the footage we shot, as they felt the rough cut got a bit repetetive and the extended shots of the characters walking down the alleyway were unnecessary.

- Instead of including the tagline, 'Money don't grow on trees,' they suggested that we should have prompt cards that told the viewer a little more about the plot, as they struggled to tell what the film was about.

- They liked the use of the song 'A Message to you, Rudy', but when we informed them of our intention to mix it with a grittier rap song, they were enthusiastic and felt it may help the audience grasp the nature of the film better.

We took this information on board and edited our rough cut, eventually coming up with the final trailer below. We adhered to all of the changes suggested by our 'test screening' group, and then we showed it to them again.

After we altered these criticisms we went on to show our media group our final cut, to which we got very good feedback.