Evaluation-Question 2

Question 2- How effective is the combination of your main produuct and ancillary texts?

Throughout production, from the word go, we wanted to have something that linked the 3 pieces of media (poster, trailer and website) and showed the synergy in marketing. We used the same image i n both the poster and the webpage, of the three characters lying with their heads together, drunk with a bottle of vodka. The characters are seen as geeky and somewhat innocent which directly contrasts the other posters for films of the same genre that we found in our research. Instead of being looked up to and seen as sexual and violent, the characters in our poster/film are looked down upon and are seen as the type of people the typical teen drama character would bully. This is exactly the type of image we want to portray to the audience. We also want to show the lightheartedness atmosphere of the film.

We tried to use the same colour themes and fonts in our poster, trailer (titles) and website. However, technology prevented us from doing so, as we worked on different programmes that do not share the same fonts. We did not think it was a major problem as we used the same type of text; big, chunky, rounded lettering which represented the humorous, youthful tone of the film and to attract the target audience.
Another link that we made from the poster to the webpage was theat we included the same reviews on them- 'A British Superbad'. We especially chose to write this review as Superbad was the film we mainly took inspiration from and it would give the film a potentially larger audience as it would attract superbad fans. We also used one stating that the film was 'a delirious, rollicking, roller-coaster ride of fun' giving an insight into it's comedic tone and also telling the viewer that it is exciting and something that would thrill youths.

The webpage also featured photographs of our actors together in real life. We thought that this would help link the trailer and website together as it would give the audience a better background knowledge of the characters before they went to see the film. We also hoped that it would personalise the characters and make them more likable. We dileberatly made the main girl character wear a prominent “Dog walking fleece” so that she was recognisable throughout the trailer, poster and the website. This was also to help create synergy.

We did, however, deviate from norms of marketing. We used different coloured titles throughout our three pieces. We did this to show the audience different sides of the movie. In the trailer we used chunky gold font to represent the money and to represent the flashiness of the characters. On the poster, we chose simple black and white theme which was the show the normality and ordinary nature of the characters. On the webpage, we chose grey and pink colour schemes to show the weakness of them . We also used them to try to attract the female audience because people associate pink with love. During our research we found that females are more attracted to romantic films.

We felt that to attract a large audience we need to listen to what their preferences are. If we made a film that only we are interested in we might not be able to gather such a large audience. We want are film to be successful so we have tried to incorporate all of the aspects that the audience want.