We have decided to make a Facebook group to get feedback about our movie, website, poster, e.c.t. Facebook is the perfect place for us to conduct audience research as people can take part in quizzes or answer our questions interactively without taking up a lot of time.
Many films use social networking sites to advertise films. This is an example of how film companies use new technology in order to reach out to their target audience who use it. The most popular target audience is 18-26 year olds and the main users of social networking sites such as Facebook are also 18-26 year olds. This suggests that film companies are using a new advertising and research technique which was not available before the technical revolution.
We used Facebook for the following reasons
- To conduct audience research- to see who would be watching our film
- To see if our ideas appeal to our target audience
- To gain feedback on our rough cut and final piece
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