Poster research

In preparation for our construction of our poster, I have done some research into what other films of our genre have produced. This is to find out more about what the conventions of the genre are in terms of marketing via Posters. I decided to analyse gritty British Teen dramas such as Kidulthood, 4.3.2.1 and Shank. I have also analysed the poster for the american film Superbad because this is the film that we have mainly drawn inspiration from.

In the British gritty films we found that the conventions for the Posters are :

• Dark, mysterious background
• Large, prominant title
• Male characters are seen with weapons and looking very aggressive
• Female characters are seen also looking slightly aggressive but are very over sexualised
• Production information
• Date of release

In the Superbad film the Poster features the following things :

• Unintimidating characters
• Large, curvy, colourful title
• Production information
• Light, plain background
• Release date

We have decided to go against the main conventions of the typical british teen drama movie and to steer towards the codes and conventions of the Superbad movie. This is in hopes of making our movie more original and therefore, hopefully, more desirable to viewers.